COMMUNITY Leisure trust BPL has seen off strong competition from the likes of the BBC, Natwest and Total Fitnessto win a top award.
In partnership with brand design consultancy WPA Pinfold, the trust’s entry won Gold in the Best Alignment of the Employer Value Proposition with Corporate Brand Values category at the Employer Brand Management Awards.
BPL, which operates 10 leisure facilities across South and West Yorkshire and North Nottinghamshire, launched its Employer Value Proposition last year in order to help staff feel more engaged with the trust’s brand values and better support them on their employment journey.
The EVP aligns with the award-winning brand work BPL and WPA Pinfold previously partnered on – maximising its impact and effectiveness.
Head of Marketing and Branding at BPL Rachel Rinkavage said: “We created our EVP to strengthen our offering to employees across the whole organisation from the moment they join.
“As part of this, we’ve implemented a new onboarding and induction process for new starters to help them feel more supported in their roles and gain a better understanding of our values.
“We’ve also created our ‘Feel Good’ Awards, which are based on our brand values and recognise and reward effort and achievement within our teams.
“Since we launched the EVP, feedback from staff tells us they feel more engaged with our brand values and are proud to work for BPL.
“We’re delighted to have been recognised with this award, particularly being up against such a strong group of finalists in this category.”
Creative Director and Partner at WPA Pinfold Richard Hurst added: “We are very proud of this Gold award for the Best Alignment of the Employer Value Proposition with Corporate Brand Values for our work in partnership with BPL.
“BPL are proof that internal alignment is not only crucial but that it’s transformational for organisations.
“They are an example to other companies that have recently got it wrong – you simply can’t stand for different things inside and outside of your company. Customer and employee strategies must align.
“BPL deserve every success. We are so very proud of the work we have done in the past and what is to come in the future.”
The awards, which took place at the London Park Plaza Riverbank Hotel, celebrate creativity, innovation and commitment to employer branding, with trophies handed out in over 20 categories.
The future of a group which supports people living with Dementia and their carers has been secured after BPL took over the running of the sessions.
The memory group, which takes place every other Friday, was already well established and attended, with BPL providing Kilton Forest Golf Club as a venue to host the sessions.
But when the previous group facilitators said they could no longer continue, we are delighted to have stepped in to take over the running of the group and ensure local people didn’t miss out on this vital support service.
With input from attendees, a new name was chosen – The Kilton Feel Good Memory Group.
The remaining funds, plus donations from local organisations such as the Freemasons, have been put back into the running of the sessions.
Community Health and Wellbeing Manager at BPL Angela Dainty explained: “As a charitable trust, it’s so important for us to support our local communities, and if we hadn’t stepped in to take over the running of the group, these sessions would have stopped, which would have been a massive loss.
“It’s a welcoming group with a lovely atmosphere, and people really enjoy coming.
“It’s also an important support network for carers, and we help signpost to other local services, which may be useful for them.”
Angela also said there is potential in the future to put on more sessions, perhaps making the group a weekly event, but more volunteers would be needed to increase its frequency.
She added: “We rely on the support of our brilliant volunteers to run the group, and we’re always looking for more people who can spare some time to help.
“If you can and would like to know more about getting involved, we would love to hear from you.”
The Kilton Feel Good Memory Group takes place on alternate Fridays from 11am to 1:30pm at Kilton Forest Golf Club.
Sessions cost £6, which includes unlimited tea and coffee, a light lunch and entertainment.
Places must be booked in advance by contacting the team on 07957743053.
Anyone interested in volunteering opportunities can contact Angela at Angela.Dainty@bpl.org.uk
Do you love playing golf but hate the hassle of booking tee times and keeping track of your scorecards? If so, you’re not alone. Fortunately, there’s a solution that can make your golfing experience much more enjoyable: the BRS Golf app.
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